Evaluation: 2. How effective is the combination of your main product and ancillary texts?

(Click to enlarge)

Above is a picture of different sections of the trailer and also the movie poster and magazine cover.
When researching how movie trailers were able to relate to movie poster and movie magazines in the view of an audience, themes was the biggest convention that stood out to me. As conventional teaser trailers are brief with a non linear narrative, i found that magazine covers and movie posters shared the same attempt to invoke the genre of the movie through various objects but not reveal the story.

The genre of 'A Changed Man' is an action thriller. As it is a story based on revenge i decided that it was best to use this theme on the movie poster and movie magazine as by use of images and colour i have been able to replicate this theme therefore combining the main product with the ancillary texts. By continuously using the colours of red, white and black throughout all three product i have able to relate them to each other. Through using the colour red, the connotations of blood produced by it would effectively compliment the genre and themes throughout the three products. Although using white had no effect in order to relate to any themes, it boldly stood out in front of the commonly used dark backgrounds so that it would increase the awareness amongst readers and the audience. Black is a colour often with the connotation of fearful, mystery and darkness. Also as a dark colour, it stands out against a much brighter colour such as red therefore it become more eye catching to the audience. The fonts are all a very rigid and sharp, therefore showing the seriousness of the film and sets it apart from being a film directed to a younger audience.

Another combination to show the relationship between the 3 products is the use of the protagonist's image. In the main product, which is the teaser trailer, the protagonist is often in the shot's, showing a great amount of reference to him as he is the star on the movie. In order to give all three products an image for the promotional package, using him was essential as when the audience saw him they would instantly be able to relate the teaser trailer, movie magazine and movie poster together without having to closely examine them. The expression and appearance of the protagonist e.g. the blood running down his face incorporates themes and genre into it as using blood and a look of pain and vengeance immediately informs the audience what type on genre this is.

Although the movie magazine would of been produced by a different company to that of the movie poster and the trailer, i believe that i have assembled the magazine as it would of been through the styles of fonts, choices of colours and image that were used. Through researching various film magazines, i have noticed that the protagonists is always displayed, and i have replicated this, therefore i believe this is the best way for the audience to identify it with the rest of the promotional package.

Through creating similar styles and purposely sharing themes, the target audience should easily be able to recognise they are related. I believe that through these similarities between the products i have successfully integrated them well therefore the promotional package as a whole is very effective.