Above is a photo showing the various technologies i used in order for me to produce my products. Below i have explained how each technology benefited me and what i learnt about them.
1. IMac: This is the computer that i used in order to create, edit and produce my trailer, magazine and poster. Through it's very user friendly interface, using the various pieces of software on it, i was able to edit my products efficiently and professionally. It worked smoothly with all digital technologies that were connected to it. Another reason why it was selected, is because it already contained many pieces of software in order to complete my task. Without having access to the many resources on the IMac such as the internet, research into magazines, posters and trailers could have not have been conducted nor could analysing another student's work in order for me to better my own. Also if the IMac was not available to me, i would not of been able to create the trailer, poster and magazine in the time frame that i was set. This piece of technology has given me the ability to create professional looking product's which otherwise could not of been produced to this high standard.
2. IMovie: The way in which IMovie made use of a very user friendly interface, enabled me to use the software without having to do extensive practice. As it came as a part of the IMac, the software was freely available and i was very surprised that such a high quality piece of software such as IMovie would be available to me. It had many features which worked efficiently and no errors or viruses occurred therefore not resulting in any loss of work. Also the way it immediately opened when a camcorder was connected to the computer, and then asked what clips you would like to add made the job of importing clips simplistic therefore showing how easy digital technology integrated with one another. Features such as cutting clips, adding music, adjusting exposure, contrast or saturation and fading in or out shots through transitions were made available and very easy to use, clearly showing how digital technology such as this has such a big impact on professional looking products. IMovie is very efficient when tackling tasks such as this and without it i believe i would of created more amateur looking products and it would of taken a far larger time scale to complete.
3. Nikon D60 SLR: Using the Nikon D60 digital camera was extremely useful when taking photos for the poster and magazine as after each shot i was able to review the photo i had taken using the LCD screen and decide whether it was worth keeping or not. This technology also incorporated a zoom feature, allowing me to take close up's or pictures from a distance which was used for effect purposes. Also as it was light and compact for the high quality shot's it was taking, it was highly portable and could be used in any environment. As it used digital technology there was no need to buy film rolls as each photo was stored on to a memory card were it could be deleted or stored as where on a film roll, once the picture is taken it cannot be deleted. Another important feature that i learned of when using the D60 was that it was compatible with every photo software i used on the IMac and transferred the photos without any problems of e.g. format.
4. Blogger: Blogger is the very software that i used to explain, display and document the progress of creating, editing and producing my products. To show the reader of mistakes made while editing or filming, blogger enabled me to upload images and scans of faults to give evidence to my explanations. Embedding other video clips of e.g. rough filming, teaser trailers or directing was a function available that seamlessly integrated the use of video clips on to the blog. When conducting research in to magazines, posters, trailers, genres etc, i was able to use the Link function which allows me to incorporate website links, so that the reader is also able to view the source of my research. If blogger wasn't available for my write up i would of used a word processing or a slideshow software, which would of been much more time consuming as repeatedly saving the writeup and producing print out's would of been inefficient. However Blogger includes an autosave function, which greatly improves the chance of retaining your work if it was lost or deleted. However the biggest opportunity it has given me, is the ability to publish my work to a wide audience of people as anyone can access it through the internet, and being able to review other people's work. Through this capability i was able to look at other blogs e.g. http://getaheadocrmedia.blogspot.com/ and find out how to further enhance my own, which has greatly benefited me.
5. Google: Google is a search engine, giving me access to a wide variety of resources all over the internet from all over the world. Researching review websites and sites such as http://www.youtube.com/ has given me a much deeper insight in how trailers, magazines and posters are developed, constructed and published. The search engine is very fast as it takes less then a second to come up with millions of results. Through searching for conventions of teaser trailers, film magazines, film posters or action-thrillers, i was able to learn about them and incorporate them into my own products. It gives you a better understanding of how these types of media are produced therefore you are able to create higher quality products
6. Panasonic SDR-S50: The way in which the camcorder operated with it's replay function on the LCD screen, was extremely helpful as i was able to make sure i got the correct scene i wanted after filming therefore not having to go back and re-do the scene. The camcorder was very small, compact and light therefore making it highly portable, so it could be used in all positions and environments. Also as it had contained an optical zoom, i was able to shoot scenes from a further distance for effect purposes. As it used a memory card, data could be deleted or transferred on to a computer through it's built in USB port. Because of all these features, digital technology within the camcorder has enabled me to review and make decisions instantly on what i have filmed.
7. Photoshop CS5: Photoshop is a specially developed software for editing pictures. As it was made available to me, i took full advantage of it so i could use it's various features to enhance my pictures. When wanting to cut an actor within the production out of a picture and place him on to a different background to improve the impact of the product. Without features such as the magic wand tool or text tool i would not of been able to produce a professional looking poster or magazine, therefore it was a crucial piece of technology.
8. Tripod: This tool is extremely useful when wanting stable shots of all angles. This piece of equipment reduces distorted recordings caused by shaky hands or vibrations therefore giving the recording or photo a clear and more focused look. It also enabled both the camera and camcorder to fit ideally on to it, therefore it did not fall off or become loose.
9. IPhoto: Also like photoshop, this software enabled me to use it's features in order to create a more professional picture by affecting aspects such as brightness, exposure, contrasts, saturation and temperatures of the picture. Also like photoshop i was able to crop photo's so that the picture had a more focused area. The reason i adjusted pictures with this software, is because of it's user friendly interface. As it was simplistic yet effective i found it ideal to edit the look's of the picture. However when wanting to accomplish more difficult task's such as background removal or adding of text in different fonts, photoshop was the more ideal choice. When a camera source was plugged into the computer, the IPhoto software immediately recognised it and automatically opened. Once opened is asked me whether i want to import all photo's to it's gallery or only photo's i select. This again shows how efficient and compatible digital technology is when it comes together.
10. Sony Bloggie MHS-TS10: This piece of technology, although not used often was very useful when taking pictures of me directing or needing to film directing. It is a handheld device, making it highly portable and contains full HD recording. As it is highly portable it could be used at all times therefore when an idea came to mind i could record it. However the most intriguing part of the Bloggie, is the way it connected to a computer. It has a built in USB, so you can plug it directly into a computer for transferring the data. The device was recognised by all video and photo editing software, and within second's its data would be transferred on to the computer, ready for editing.
The most important learning that has come out of this process is that through digital technology most people can now simply record, review and edit on the go. This therefore creates much more user generated media that can be loaded directly on to the computer. Also the way in which all digital devices can connect to each other without any issues fascinates me as everything is so much more efficient. It has also never been as easy to load it on to the internet and publish your own media so that it can be shared with everyone. This is a great ability as more objectives can be reached more efficiently and in a smaller time scale.
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