Tuesday, 18 January 2011

Research: Audience Profiling

Through conducting in depth reasearch, many organisations investigate specific details of what audience they want to attract through analysing there tastes such as music interests, sport interests, what age they may be, what was the last film they might of seen, what type of computer games they may play and what TV shows they are interested in.

Because my movie trailer is under the genre of action-thriller, i believe by using audience profiling i am able to get a much clearer view of what type of audience im trying to attract. Below i have created a profile for what a person would be like, who i would target for my movie.

Age: 18-23
Occupation: Student at University
Computer Game Interests: Shooters and FPS
Music Interest: Rock, Hip Hop
TV Show Interest: 24
Last film seen: Taken
Sports interest: Football, Rugby

Below is a picture of the person I am trying to target.

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